I had the opportunity to work with Velodyne Systems to redesign their website and increase their online presence. Our goal was to reflect their new brand identity, drive more traffic, and ultimately increase revenue through sales. By working closely with the Velodyne team, we created a visually appealing and highly functional website.
We started by analyzing Velodyne's existing website and identifying areas for improvement. Our focus was on creating a modern, clean design that was easy to navigate and effectively showcased their products and services. We incorporated high-quality images and videos to showcase Velodyne's technology and capabilities, and we used responsive design to ensure the website was accessible and user-friendly across all devices. We optimized the website for search engines and increased visibility and engagement.
YEAR
2022
ROLE
Web Designer
COMPANY
Velodyne
Overview
Velodyne Systems approached me seeking a website redesign. With a recent rebranding, they aimed to modernize their online presence and stand out among their competitors.
Goal
The objective of the new website was to differentiate itself from competitors and simplify the process of locating products. The product pages must furnish adequate information for potential customers to connect with the sales team for additional details. Given the complexity of the product catalog and its categories, it is imperative to group and locate specific products efficiently.
Discovery/Stylescape
Throughout the discovery process, a significant portion of our time was dedicated to evaluating competitors' websites and establishing a brand tone and voice. User personas played a crucial role in shaping the overall design approach. We developed a stylescape as a starting point to initiate the website design.
Strategy
Designing the website navigation was heavily informed by flow charts. In addition, a sophisticated content management system was established to regulate product information. Incorporating the user personas and stylescape, we developed a website that distinguished itself from competitors and facilitated expedient product and service discovery.
Outcome
The website's fresh aesthetic was positively received. However, its user-friendly navigation garnered the most feedback. Since its launch, the website has experienced a significant increase in traffic, and the conversion rate has more than doubled.
Taylor did an amazing job of creating a beautiful, functional website that perfectly captures the look and feel of our brand. Not only does the website look great, but it's also incredibly easy to manage. I love how simple it is to update my products and make changes to the website without needing any technical expertise. And best of all, my products look incredible on the website.
