The project involved designing the complete branding for a diet book and related merchandise, including illustrating the book, designing its cover and layout, building an e-commerce website, and creating merchandise designs. The book, "The Buoyancy Diet," is a guide to unhealthy eating and lifestyle habits, and the illustrations and designs were created to make the book engaging and informative. The e-commerce website was designed with a clean and simple layout that made it easy for customers to purchase items, and merchandise designs incorporated the same colors and typography used in the book and website. The overall result was a successful collaboration that resulted in a recognizable and memorable brand identity.
YEAR
2018
ROLE
Designer
COMPANY
The Buoyancy Diet, LLC
Project Overview
As an illustrator and designer, I enjoyed working on the complete branding and design of a diet book and related merchandise for an Author. The project involved illustrating the book, designing its cover and layout, building an e-commerce website, and creating merchandise designs, including stickers, koozies, and other items.
Illustrating the Book
The book, "The Buoyancy Diet," is a comprehensive guide to unhealthy eating and lifestyle habits. As an illustrator, I worked with the author to create engaging and fun illustrations that would help readers understand the concepts and ideas presented in the book. The images included detailed depictions of various activities, charts, and illustrations of people engaging in unhealthy activities.
Designing the Book Cover and Layout
As a designer, I created a book cover that would reflect the book's content while also standing out on bookshelves. I used the main character and some unhealthy habits to create an inviting and informative cover. Additionally, I designed the book's layout, ensuring that the text and illustrations flowed seamlessly to create a cohesive reading experience.
Building the E-commerce Website
To make the book and related merchandise available to customers, I designed and built an e-commerce website. The website was created with a clean and simple design that made it easy for customers to navigate and purchase items. The site was also optimized for mobile devices, ensuring that customers could shop from anywhere at any time.
Designing Merchandise
Finally, I created designs for various merchandise items, including stickers, koozies, and other products. The merchandise designs incorporated the same colors and typography used in the book and website, creating a consistent brand identity across all items. The merchandise was sold on the website, helping to spread the brand's message of unhealthy living.
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Conclusion
Overall, this project was a successful collaboration between the author and myself, resulting in a cohesive and engaging brand identity across multiple mediums. The book, website, and merchandise designs all worked together to create a recognizable and memorable brand that stood out in the crowded wellness market.
Taylor is an exceptionally gifted designer and illustrator. He brought my vision to life through his drawings and created a beautiful website to showcase and sell the book. The project as a whole was fantastic and working with Taylor was a great experience.
