Executivevents hired me to design and develop a website and create branding and Lottie animation for their new service, TeamUp. After working closely with the Executivevents team to understand their vision, goals, and target audience, I developed a branding strategy that included creating a logo, color palette, typography, and visual style guide. I also designed the website using Webflow and created a set of Lottie animations showcasing TeamUp's features and benefits. The final result was a visually stunning, user-friendly, and engaging website that perfectly complemented the branding and animations.
YEAR
2020
ROLE
Designer
COMPANY
Executivevents
Executivevents, a leading event management company, approached me to design and develop a website and create a branding and Lottie animation for their new product, TeamUp. TeamUp is a virtual and hybrid service that helps businesses run events by adding Executivevents employees to their teams.
To start the project, I worked closely with the Executivevents team to understand their vision, goals, and target audience for the TeamUp platform. After researching and brainstorming, I developed a branding strategy that aligned with Executivevents' existing brand identity while being distinctive and memorable for the new launch.
The branding included creating a logo, color palette, typography, and visual style guide. I designed the logo using a combination of bold typography and a playful icon that reflects the new service's team-building focus. The color palette was chosen to reflect fresh and vibrant energy, using Executivevents purple as the primary color. I also created a custom set of illustrations and icons for the website and the Lottie animations.
Next, I worked on designing the website, ensuring it would be user-friendly, visually appealing, and responsive across all devices. The website was built using Webflow.
One of the most exciting aspects of the project was the creation of the Lottie animations. Lottie is a library for creating lightweight, scalable, and interactive animations that can be embedded into websites and apps. For this project, I created a set of Lottie animations that showcased the features and benefits of TeamUp. The animations included custom-designed characters, icons, and illustrations, all designed to match the branding.
The project's final result was a website that was visually stunning, user-friendly, and engaging. The branding and Lottie animations perfectly complemented the website, making it stand out and appeal to Executivevents' target audience. Overall, I'm delighted with the final result and proud of my work for Executivevents and their TeamUp s
