I developed a brand identity for Howard Family Insurance, a newly established insurance company that provides dependable policies to families. The process involved crafting a brand strategy, designing a logo, selecting typography, creating iconography, picking a color palette, selecting imagery, and developing marketing collateral, including business cards, letterheads, envelopes, brochures, and advertisements. The design elements were carefully chosen to effectively communicate the company's values and services to its intended audience and differentiate it from competitors.
YEAR
2018
ROLE
Designer
COMPANY
Howard Family Insurance
Howard Family Insurance is a new insurance company that aims to provide reliable insurance policies to families. As a brand identity designer, I sought to create a comprehensive brand identity that captures the company's essence and appeals to its target audience.
The first step in the brand identity design process was developing a brand strategy aligned with Howard Family Insurance's mission and values. The plan included a brand positioning statement, key messaging, and visual brand identity, including logo, iconography, color palette, typography, and imagery.
The brand identity design process started with creating the logo, which incorporated the typography we chose to be simple and modern, reflecting the company's commitment to being reliable and accessible.
I designed an icon set to use across various marketing collateral to enhance the brand identity further. The icon set includes icons for home, car, life, and health insurance, reflecting the range of services offered by Howard Family Insurance.
In addition to the logo and iconography, I designed a comprehensive set of marketing collateral, including business cards, letterheads, envelopes, and brochures. Each item features the logo, typography, and color palette, providing a consistent brand identity across all touchpoints.
I designed advertisements showcasing the company's services and benefits to promote Howard Family Insurance. The advertisements featured the company's logo and messaging, along with imagery that reflected the company's commitment to family and security.
The project's final piece was designing and developing a user-friendly website. The site will attract new business and share the company's values.
Overall, the brand identity design for Howard Family Insurance aims to convey the company's values and services clearly and compellingly. The design elements, including the logo, website, iconography, collateral, and advertisements, create a consistent and recognizable brand identity that will help Howard Family Insurance stand out in a crowded market and attract its target audience.
Working with Taylor was a wonderful experience. We have been in the insurance industry for over five years, and it feels amazing to have our own brand and identity to stand behind. So happy with how our website and logo turned out!
