AdXcelerant is an Advertising Rep Firm. We developed a design concept highlighting their services and showcasing their expertise, creating a minimalistic and modern website with a responsive layout optimized for desktop and mobile devices. We also designed a new logo and brand identity, focusing on clean lines, bold typography, and a simple color palette, which was well-received by the client and their target audience. The website was built on Webflow, optimized for performance and user experience, and included a CMS for easy content management.
YEAR
2019
ROLE
Designer
COMPANY
AdXcelerant
Overview
AdXcelerant is an Advertising Rep Firm. The client wanted a modern, sleek website that reflected their innovative approach to linear cable TV, in-venue sports, transportation, and hospitality advertising. Additionally, they needed a new logo and brand identity that would capture their mission and values.
Discovery
To start the project, we began with a discovery phase to learn more about AdXcelerant's business, target audience, and competition. We then developed a design concept highlighting their services and showcasing their expertise.
The website was minimalistic and modern, with clean lines, bold typography, and a simple color palette. We used shades of blue to convey a sense of trust and reliability, while the white space gave the website a clean and open feel. We also incorporated interactive elements, such as animations, to add a touch of dynamism and interactivity to the user experience.
The logo was a simple typography-based design. We chose a bold sans-serif font to convey strength and confidence and used a bright blue color to stand out against the white background. The logo is designed to be versatile and scalable so that it can be used across various mediums and platforms.
The web development process included building the website using Webflow. We also ensured that the website was optimized for speed and performance. The website includes a CMS (Content Management System) to allow the client to update and manage the content on their website easily.
Conclusion
The AdXcelerant project was a success. The final product was a modern, sleek, and professional website that accurately represented the client's brand and services. The client and their target audience well-received the new logo and brand identity, and the website was optimized for performance and user experience.
